Wright Silverwood - Ikea Birmingham

Ikea Order & Collection Point

Retail

Wright Silverwood have recently acquired premises for Ikea to open their first City Centre store in the UK. The store, which trades as Ikea Order and Collection point do not contain a full range of products but act primarily as studios to plan purchases such as kitchens and bedrooms. Customers are given advice on-site and are able to order from the online range either for home delivery or for collection at the premises.

Order and collection points, which are about a tenth of the size of IKEA’s traditional big-box stores, form part of the retailer’s UK expansion plans and are designed to bring its “range and expertise” closer to more customers.

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